beer labels
25 Mar
/ By

A small brewer can only survive the stiff competition in the market by creating a brand that resonates with the target consumers in order to gather a loyal following. To achieve this, a small beer company needs to create unique beer labels that will stand out on the shelves. Beer consumers are not very particular about the contents in a beer bottle. However, they will choose a brand that fits their personality and lifestyle and stick with it. In order to capture consumers’ attention, come up with a label design that will fit your homebrew and will also resonate with your target audience. How do you do this?

Do A Demographics Research

Before you even start to design a beer label for your brand, take time to perform a demographics research to learn what your target audience looks for in a beer. For example, if you have a beer brand that is intended for ladies only, you need to learn the percentage of ladies who take beer in that area and what their lifestyle is. If a large percentage comprises of working class ladies, that means that they will be looking for a beer brand that is classy and unique to make them stand out. This means that you have to create labels that not only appeal to the females, but will also make them look good as they take your product.

Consider The Label Material You Will Use

Your beer labels need to pop from the shelves in order to attract consumers’ attention. You can create a unique label design but the final print out is what will attract attention. There are various label materials that you can use to make your beer labels more appealing. For example, foil label materials can attract attention from a distance. Make sure that you use a label material that can withstand moisture and is durable.

See What’s Trending

It helps to check out popular beer label design trends in the market to see what is working and what is not. By checking out your competition, you can decide whether to design your beer labels to improve on current styles or choose to do the complete opposite. Popular beer labels go for vintage designs since consumers are more drawn to a classic look. The vintage designs call consumers back to their good old days and that is something you need to take advantage of. Your brewery does not have to be over 100 years old for you to capitalize on this idea.

Do Some Soul Searching

A beer label tells consumers what to expect in a drink. You can give free beer samples to experienced bartenders or even friends and ask them to describe how your beer tastes. Include this information in your beer labels to give a hint to consumers what they will experience when they buy your product. Make sure to use catchy phrases and words that will make your product appear unique.

Add Personality

To add personality to your beer, ask yourself why you created the beer in the first place. Consumers are more drawn to a product when it has a story behind it. To tell your story, don’t hold back on using unique typography, illustrations and imagery. If your brand has different flavors, create different stories for each. This will make consumers curious enough for them to want to try out different kinds of beer.