One of the most direct ways to lure foodies to your products is by printing custom spice labels that are eye catching. Spice labels engage with consumers on different levels through their functionality, product information and design. You can design your spice and seasoning products labels to get in on the gourmet food trend to increase your product sales. The foodie culture is about finding new ways to prepare and eat high quality food and so they are always on the lookout for new spices in the market. Read through these quick tips on how you can make your spice products more marketable to the foodies.
First, Think Like A Foodie
You need to think like a foodie if you are going to attract their attention. Drive the attention that your seasoning or spice products will take their food to a whole new level. You need to customize your spice labels to entice food lovers while expressing your brand’s personality. Here are some of the ways you can connect with foodies so that they buy your products.
Use Tasty Graphics
Foodies work hard to present their meals in the best way possible to ensure the food looks appetizing. On your labels you need to show foodies what your spice products can do by providing photographic evidence. Incorporate photographic quality graphics showing dishes that can be prepared using your spice products. Make sure that you use a professional photographer to take high resolution photos to get the best label print quality.
Pick Your Slogan Words Wisely
To make spice labels more enticing, you need to describe your spice’s flavour profile using vivid words. Do not just use straight forward words like sour, bitter, sweet and salty. Instead, use words like “bold” and “smoky” as your tagline. Spice labels with beautiful imagery and descriptive words will more likely tempt foodies to purchase your product. Make sure you use creative fonts to display your text on the labels.
Highlight Special Ingredients
Allfood and spice labels are required to meet the FDA standards which require manufacturers to state nutrition facts on their products. To make your product stand out from the rest, you need to highlight special ingredients to show foodies that your spices are different from the rest. Offer a further explanation why these ingredients make your spice better to help foodies understand how they can pair the spices with certain dishes.
Give Them Story
To make your product interesting, you may want to tell a bit of the backstory of how you developed your spice. Give a narrative of why you chose the ingredients you use on your products to make them special. Foodies are always looking for new ways they can make their food extraordinary. Giving them a brief story behind your spice products, helps them remember your product when they need to prepare certain types of dishes. Since you cannot offer all the information needed on your spice label, consider incorporating QR codes in your labels to direct foodies to your website for more information.
Give Recipe Suggestions
Foodies love to try new recipes every now and then. Take advantage of this fact and suggest new recipes that they can try out using your spice collection.
