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More than 400 years have passed since the first printed label appeared on a product. Back then, printing was it its toddler stages. Perhaps taking the very first steps. The…
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Beyond satisfying complex regulatory requirements, labeling in the pharmaceutical world faces a myriad of challenges. It gets harder with the fact that the pharmaceutical supply chain is just as complex…
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The advent of flexible films revolutionized product labeling in so many ways. With it came a wide range of advantages that made it easy for manufacturers to reduce labeling costs.…
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Product packaging and marketing experts agree on one thing – that product labels has a direct impact on a consumer’s buying behavior. Other factors such as wrapper design, color, and…
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Marketing experts use several strategies to influence consumer preferences, promote purchase frequency, stimulate consumer demand, build brand awareness and encourage existing and prospective clients to purchase their products. These strategies…
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There’s a 99% chance you will find a lip balm tube in 9 out of 10 ladies handbags. Out of the 9 lip balms, you will notice labels with different…
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Have you ever wondered why the clear blue skies brighten up your moods? Or staff meetings held in plain white meetings rooms make you sleepy? Or starring at red for…
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Consumers subconsciously respond to visual stimuli. This has been the case ever since man studied human psychology and mastered how it works. Product packaging experts know this well. That is…
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The latest trends in label printing and design are impressive. One can only imagine what the future holds. With the ever increasing competition for consumer attention in industries like food…
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How often do you eat sweets or buy bars of chocolate for your children and significant other? Chances are, you do enjoy sweets daily. So by now, you must have…
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