The coffee industry is one of the largest industries in the world today. Unlike a few years back, coffee was considered to be a drink only taken by the middle and old aged consumers, but that is no longer the case. Now, more youths are using coffee and this has forced coffee producers to rethink their strategy for coffee packaging and labeling. This large demographic has created some challenges as well as opportunities when designing custom coffee labels. We have listed a few considerations to help you as a small scale coffee producer create labels that will not only fit your brand, but will also appeal to coffee buyers of all ages.
Typography
Modern coffee drinkers look for products that appeal to their lifestyle. As a coffee producer, you need to design your coffee labels with a font that has a modern feel and speaks to both the young and old generation of coffee drinkers. For example, you can use the san serif fonts to appeal to the younger coffee drinkers. A graphics designer can use two different fonts in a one label. However, it is advisable not use more than two fonts in one label design since it can be confusing to the consumers. Remember to choose a font that blends in well with your brand logo.
Colors
The main objective of a product label is to attract and direct the attention of consumers to a product. In order to catch consumers’ attention, you need to incorporate the use of color into your label designs. Use one or two colors that pop to make your product appear cheery and energetic. Colors like green, blue and yellow are bright and they are a great choice for coffee labels since they are not overly aggressive.
Unique Label Shape
To add a visual interest to your coffee labels other than color, you can use unique label shapes to make them more appealing. Instead of settling on the traditional rectangular shape for your labels, you can use custom, oval or circle shape labels to make your product stand out. The type of label shape you choose is directly influenced by the shape of your product container. If you are packaging your coffee in oddly shaped containers, you may have to use custom label shapes.
Label Materials
The type of label material you use for your coffee labels will lay a foundation to the look of your labels. If you are looking to add sheen to your product packaging, the best material to use would be the semi-gloss paper. For a rustic traditional look, you can use the matte white paper. There are various label materials you can choose from, depending on your budget.
At Cut Sheet Labels, we partner with small business owners to print high quality labels for their products at competitive prices. We have years of experience in the business to help you create exceptional coffee labels for your brand. We will help you pick the right label materials and we also have graphic designers who can lend their expertise to create unique label designs. For more information on custom coffee labels, contact our representatives today!
