Quick Response codes (QR codes) are used to take pieces of transitory media and store them in devices. These codes contain information about a business or details of a product and they are mostly used to link users to an URL where they can get this information. QR codes are more useful than even a standard barcode since they can store much more data, including text, geo coordinates and URL links, and digitally present them. Another key feature of QR labels is that they can be easily scanned using modern cell phones.
Why Does A Business Need To Use QR Codes?
QR codes were initially designed to track vehicles through the manufacturing process, but with time, these codes can be seen everywhere from retail products to billboards to warehouses. More and more businesses, both big and small, are adopting the use of QR codes to print promotional labels and also engage customers directly. There are several ways you can make QR code labels work for your business. QR codes can be incorporated on products labels and they can also be found in:
- Business cards
- Advertisements
- Business invoices and stationery
- Event fliers
- … and many more!
How Do QR Codes Benefit A Business
- Cut costs: Generating a QR code does not cost anything meaning it is cost effective. If you are printing QR code labels, all you have to do is inform your label printer to include the codes and provide the necessary information that will be stored therein.
- Appeal to mobile users’ curiosity: Today, most consumers are using modern cell phones which can be used to scan QR codes once the user downloads the necessary app. Many consumers are tech savvy and get curious when they see a product with a QR code getting the urge to scan it to find out where it leads. This in turn increases product sales increasing a business’ revenue.
- Send mobile users to online content easily: The use of QR codes saves users the effort typing in SMS short codes or URLs when they need to get to a producer’s website. When used well, QR codes can be used in conjunction with a mobile optimized landing page to grab consumers where they show interest in a video or ad and tempt them into buying products or sign up for an email.
- They can be tracked: Using unique codes and web analytics, marketers can get valuable information which they can use for their campaigns and know what works and what does not.
- Easy to use: QR codes are versatile and they can be used to marketing just about anything. All consumers have to do is scan the codes using their smartphones to get to promotional sites where they can take part in contests or have a chance to invite their friends on the sites and stand to win coupons.
In order to make QR codes more effective, a business has to come up with creative ways to get customers to take time to scan them. For example, you can place the QR codes on tags where customers can scan for reviews and get further information about products.
