Coffee shop owners and even coffee roasters need custom coffee labels for their coffee products to stand out to attract more consumers. If you walk into any department store and coffee shop, you will notice that all the coffee brands and beverage packaging labels are very attractive to the eye. A lot of research and effort is put into these coffee label designs in order to attract many customers and coffee drinkers from different cultures. As a coffee producer, how do you fine-tune your label designs to gain a wide market share from different cultures?
Information To Include On Your Coffee Label Design
Coffee roasters and shop owners are required to follow certain rules and regulations when labeling their products. For coffee producers who sell 100% pure coffee, they are exempted from many of the labeling processes. Among foods that are exempted from complex labeling processes include Coffee beans (whole and ground), plain unsweetened instant coffee and tea and tea leaves. If your coffee is not pure and contains other additives, you are then required to mention the additional ingredients and state the percentage on your coffee label. You’re required to put the following information when designing your coffee labels:
- The name of your coffee brand
- Your company information (name and address)
- Net weight
- Ingredients
You can add any other information you like on your coffee labels as long as they are factual. If you sell coffee that is pure and organic, you can state that in your coffee label design and make your coffee brand more appealing to a culture of people that prefer organic food. Some coffee roasters and producers include other info on their coffee labels such as single origin, premium quality, freshly roasted, medium roasted, fair trade and direct trade. The coffee label design is completely up to you to make it as eye catching and attractive as you can. In order to attract a lot of people from different cultures, add a description of your coffee product’s taste, the aroma and texture of your coffee product. Avoid putting inaccurate information on your coffee labels. Your labels should not mislead or confuse your consumers.
How To Fine-Tune Your Coffee Label Designs To Different Cultures
When designing a coffee label that blends with different cultures, you need to consider everything that could make the designing process challenging. In order to design a high quality coffee label that fits perfectly to different cultures, you need to take the following measures into consideration.
For the quality of your coffee label, use flexible label material with permanent adhesive that adheres evenly to the surface of the coffee bag. Mention the brand or type of coffee you are selling on your labels and you can also state attractive descriptions about your coffee on your label. Make sure to use ultra violet resistant laminate to protect your labels before your product reaches the consumers. In addition, you can design your coffee labels according to your targeted audience tastes. You can add colors, font, artwork, glossy or matte look to your coffee label design to make them suitable for many different people and cultures.
Different cultures have different perspectives and beliefs about some products and these influence their choices when buying food and beverage products. You need to research on the demographics of a particular target audience to get a better understanding of their preferences before designing coffee labels. Once you have all the facts you need, contact a label printer to help you print quality custom labels that will attract to your target audience.
