Labels are the face of a company’s brand and how well or bad they are designed affects directly the sales levels and the perception of the product. It is unfortunate that majority of manufacturers and producers put very little or no thought to their label design while they concentrate on investing on producing the product.
If you are a business owner gearing up to launch a new product in the market or even update your product’s label, you need to start working on a custom label design as early as possible. A failed custom label design can adversely affect your product’s and company’s reputation in the following ways.
Poor Brand Image
As mentioned earlier, labels are the face of a brand and they have a lot to say about a product from far before even consumers can get a closer look. A poorly designed label will easily turn off any potential buyer as they get drawn to more aesthetically and professionally done labels. Creating the right first impression is the number one rule if you are to make more product sales. A carefully crafted label will not only attract consumers long enough to convince them to buy your product but it will also encourage impulse buying which means more sales.
Loss Of Return Clients
Labels are meant to not only attract consumers, but they are meant to give instructions, warn users of potential danger, provide operating instructions and act as a record for model and serial numbers. For these reasons, labels need to be durable to last the entire lifetime of a product’s use. How can failed custom labels lead to loss of return clients? Let’s say you are an electrical appliance manufacturer and with time your product may need replacing parts.
The first ting a consumer will do is check his product label to look for the model number so that they can source for the right parts. If you design your labels poorly and use the wrong label materials, with time these labels will fade and will not be able to provide the much needed information when the time comes. Your customer may have to look for other alternatives for spares which means you lose business to your competitors.
Lead To Serious Injuries
Warning labels especially need to be carefully designed to ensure that they offer clear instructions to avoid injuries to consumers. There have been cases of machinery labels that are not clear about the warning instructions which in turn lead to serious bodily injuries to consumers. When this happens, you can expect legal action to be taken against your company which can amount to thousands of dollars in compensation fees.
Make sure that you always work with a reputable label printing company to get professionally designed custom labels and quality print work. Ensure that you explain your product well to the printing company so that they can use the right quality of label materials to ensure that they last the entire product’s lifetime. To get inspiration for your next custom label design, look for other similar product label designs to get a general idea on how to go about your product design.
