enterprise custom labels
21 May
/ By

Whenever consumers are buying an equipment or product, the first thing they notice is the product label. Today, business owners have adopted the use of custom labels to promote their brands. Enterprises are applying minimalism and simplification when designing labels. If you are an entrepreneur looking to add some contemporary flair to your label designs, you need to keep up with the changes taking place in the labeling world. The following trends will help you update your product look to wow your customers in 2018.

Responsive Logos

As a business owner, you need to keep up with the changes to meet the demands of today. This also applies to products labels. If your company has a business logo, you need to invest from to time to have your logo refreshed into modern simplified versions to meet different social media platforms. For example, you need to create website logo design that will adapt to different user’s device. This is what is known as responsive logos.

Color Transitions

Every brand identifies with a certain color or colors. This way, consumers are able to recognize a brand easily which creates repeated business. As an entrepreneur, you need to update these colors to fit within modern design aesthetics. This is what is called color transitions. You don’t have to pick a different color entirely, but simply pick different shades of your current colors to bring out a modern look. You need to work with a graphics designer who understands the psychology of color to help you transition your brand colors into modern shades.

More Depth

Labels no longer just settle for that flat look. To modernize your product labels, you need to add depth into the designs. Depth is a valuable tool for helping your labels have character. You can introduce shadows that are colored to add more dimensions to flat designs. How can you do this? Instead of printing traditional labels, you can invest in embossed labels which have raised and indented patterns. These labels add sophistication to a product and consumers are more drawn to a product that has an expensive look than one with a regular look.

Dashing Duotones

What are duotones? This is where a halftone is printed on top of another halftone image of a contrasting color. This process of label printing creates a two-toned image. Instead of just settling for monotone images, duotones are a great way to add dimension to your product labels. With beautiful application possibilities and bold colors, duotone is predicted to be one of the hottest trend this year and for years to come.

Bold Typography

The use of bigger and bolder typography in label design is the thing in 2018. Graphic designers are opting for huge headlines, large font sizes and artistic effects to create custom labels that appeal to the millennial. Instead of using regular fonts, as a business owner, you can include handmade and decorative fonts into your label design to make your labels stand out. Be more creative with the design layout and involve bolder variations of fonts and imagery.

At Cutsheet Labels, we have vast knowledge about product labeling and current labeling trends. To find out more on how enterprise custom labels are changing, contact one of our representatives today for more information.