More and more companies are switching from traditional label printing methods to digital label printing. Digitally printed labels can be used for practically any project. Digital label printing produces vibrant high quality labels unlike flexographic presses. Digital printing uses dots of ink to recreate images from a digital file. For those seeking to create custom labels, this process of printing is very fast, accurate and creates high quality colored labels. Let’s look at the main reasons why you should consider digital printing for product labels.
High Quality
It is a known fact that product labels with high quality graphics and colors draw the most attention. If you want to create product labels that stand out, you have to use digital printing to produce high resolution images. Digital presses print at a very high resolution, so your labels end up with clear, crisp images and life-like colors.
Quick Turnaround
Unlike with flexographic printing, digital printing does not require a set of plates which take time to set up. All you have to do is save your product label design in a digital file and simply print when ready. Label printers who use digital printing, offer a fast turnaround time compared to those who use flexographic printing. Since designs are saved in a digital file, that means that every time you need to print labels, the label printer will simply locate the file and print as many labels as required. Saving designs in digital files also allows companies to adjust and edit their designs any time they need to.
Design Flexibility
In order to stay ahead of competition and be competitive, you should regularly check whether your label design is effectively attracting your consumers. Every now and then, a company should invest in promotional labels to help grow their brands. This means that you can print labels during holidays to help promote your products.
Short Run Labels Capabilities
The capability of ordering small amounts of orders from a label printing company is what is known as “short run labels”. Small businesses and start-ups don’t have the luxury to order large runs. Digital printing allows businesses to order the exact amount of labels they need at a time. This is very economical for a small start-up business since its saves a business owner from wasting labels.
Price
Digitally printed labels cost less. The price per label goes down since there are no plates involved. When it comes to printing colored labels, the prices still are low. The inks used in a digital printer are cost-effective and the digital printer is able to use the exact amount of ink required without wastage.
Bottom Line
At Cut Sheet Labels, we use modern digital printing machines to produce high quality product labels at competitive prices. We offer a fast turnaround time, so you don’t have to worry about getting your label orders on time. For companies looking to print their own labels, we offer the VP 700 digital memjet digital printer at affordable price. This printer is very cost-effective, user-friendly and requires low maintenance.
