Basically, a typical wine label does not have a lot of space to work with. As a wine producer, it is important to use the space available wisely in order to make the most of it. Using a label space wisely does not always entail filling it up. Negative space with simple and minimalistic designs can often create a more effective overall impression about your wine. How do you create exceptional wine labels when you are pressed for space?
Less Is More
In general, wine consumers associate uncluttered, minimalist designs with high-end vintages. You can also create the impression that your wine has sophisticated flavors by using simple designs on your label. A minimalist approach on your wine labels makes your product seem appear captivating which makes consumers more interested in trying it out. As with most wine labels, you can use a white or cream background to create a simple label. Incorporate a simple image in your label, one that represents your brand’s ideal well.
More Is Merrier
If you are small wine maker and your wine is still yet to gain a reputation, you can entice consumers to your product by creating a quirky design. This is where you have to make sure that you utilize the available label space to the maximum to not only create labels that “jump” off the shelves, but also include as much information about your wine as possible. This means that you have to creatively incorporate different design techniques to create an impressive label. Hire a professional graphics designer who will know how to balance the graphics on your label to avoid creating a wine label that is too “busy”. Balance the use of text, imagery and color to come up with a design that will capture consumers’ attention from a distance.
Use The Shape Of Your Bottles To Your Advantage
You can capitalize on the shape of your wine bottles to create more space for your labels. For example, a typical wine bottle is round in shape. You can design front and back labels for your product to include as much information as possible. On the front label, you can include the name of your product and simple imagery. Basically, use the ‘less is more’ approach on the front label. Use the back label to provide more information about your product. Here, you can include any special ingredients used in your wine processing or tell a short a story about how your wine came to be. Consumers love products that have a story behind them.
Invest In Unique Label Printing Techniques
Wine is usually associated with class. To make your wine appear elegant and classy, you have to invest in high quality label materials and printing techniques. For example, you can use embossed labels to package your wine products. Compared to other label printing techniques, embossing is more expensive. However, it gives a product a classy look and makes it look more expensive than it actually is. If you own a small winery, you can use other label materials like foil or metallic papers to make your product stand out more.
