Looks really matter when it comes to the cosmetics industry. Being a beauty industry, cosmetic products face a lot of pressure when it comes to packaging and labelling to ensure they appeal to consumers. This applies even to small cosmetic products which have small surfaces to work with. As a cosmetic manufacturer, you need to prioritize on product packaging and labelling to ensure that your brand stands out.
However, as you come up with creative ways to come up with cosmetic labels that are eye catching, there are a number of regulations that you need to follow. How do you come up with cosmetic labels that are both attractive and effective?
Follow Product Requirements
When you are creating custom cosmetic labels, you are still required to follow the Federal Food, Drug and Cosmetic Act. The Act prohibits marketing of cosmetics that are misbranded or adulterated. When designing cosmetic labels, avoid:
- False or misleading labelling
- Creating a label that does not include the name and address of the manufacturer and net quantity of contents
- Using language and terms that consumers cannot understand
To ensure that your labels are printed up to the FDA standard, you need to work with an experienced label printer. The label printer will ensure that your labels have correct expiration dates, allergen warnings, ingredients listing, organic and natural certifications and barcodes if need be.
Use The Right Label Materials
Different cosmetic products require different label materials depending on their use and storage conditions. Cosmetic products that need to be stored in the bathroom need to be printed on water resistant materials to ensure durability. Cosmetic labels need to add an aesthetic appeal to products. There are a variety of cosmetic label materials that you can choose from to enhance the appearance of your products. Commonly used label materials for cosmetic products include foil, clear and metallic just to mention a few. Labels materials used for cosmetic products need to withstand abrasion and constant handling to avoid fading with time.
Create Unique Label Designs
As mentioned earlier, looks matter when it comes to cosmetic labelling. Cosmetic products come in different array of bottles, scents and tubs. The size and shape of the container will offer a guideline on how to design your labels. Come up with unique label designs that will make your product stand out from competition. If you do not have an in-house graphic designer, hire a professional designer who will create high quality designs for your brand.
Be creative
Be as creative as you can when designing custom cosmetic labels. Incorporate the use ofcolor, imagery and text to come up with attractive label designs that can be spotted from a distance. Color can be to create more than an aesthetic appeal on your product. Professional label designers use color psychology to influence consumers’ choice when buying cosmetic products. If you choose to use images, make sure that they are of high resolution to produce sharp images on your labels.
By acknowledging durability of labels, packaging design and FDA standards, bath and body labels are able to attract consumers while they function effectively.
