Beauty products are common items in homes all over the world. Designing custom cosmetic labels is no easy fit but it is also not impossible. Just like creating a product label for any business, one must have their targeted clientele in mind. The ideal packaging that you choose to employ must grab the attention of the consumers to the extent that they want to leave the store with the product once they spot it.
Beginning The Cosmetic Label Design
Before doing anything, first it is good to know who your ideal consumer is and what would appeal to them. Factors like your ideal consumer’s skin tone, their sex and the like come to mind. The consumer’s identity is as important as your company’s brand in this stage. The personality you want to represent as a brand will establish the design elements that you will incorporate in the label and packaging. The mode of transacting the business whether in a store or online will affect the design strategy.
Implementing The Design
Here you will need a mood-board composed of things you feel embody the personality of the intended plan. These may include advertisements, images or colors. These will act as points from which to draw your inspiration as you proceed with the design process. In beginning the design implementation process, there are some factors to consider. These are style, colors and fonts to use.
When it comes to style the personality and mood that you want to be evident in the packaging design is important. Whether you want an over the top style or you may choose to incorporate a minimalist vibe comes to question. Knowing the exact style that you want to incorporate will lead you towards the design that is in line with your personality and brand. Once you have this locked in, any additional elements you may require will be evident.
Colors and Fonts
Once you come down to selecting colors for your design, be very careful on what is important. The important factors concern your brand, appeal to the consumer and its uniqueness compared to your competitors. Just like your targeted consumers who will use your product, choose a color palette that sets you apart from your competitors while staying true to your brand. The colors should build your brand while keeping in mind the feeling that the colors you use will give the consumer.
Just like colors, the font used on the cosmetic labels is equally important. The font you choose should follow the same pattern of uniqueness, aestheticism and should also uplift the brand. Don’t be afraid to use bold or flirtatious fonts if that’s what you want the consumers to tell about your personality and brand. More importantly though, the font you choose must be legible enough for anyone to read and identify your product.
Lastly, there are labels that you may need to include on your cosmetic labels that show that your product has passed all legally required stages of approval. These labels vary depending on the region or country where you intend to sell your product. Also, ensure that you work with an experienced label printing company to print labels that provide durable solutions.
