The soap industry is one of the fast growing in the world with a variety of soap companies coming up with new soap ideas every now and then. Store shelves have been flooded with an assortment of soap varieties and the competition between soap companies is very stiff as they all try to win over consumers.
Soap companies have come up with new more sophisticated soap label designs and packaging to attract consumers and increase sales. However, there are myths about soap labels that if believed can make a soap company lose clients to competitors. This article will help debunk some of these myths to ensure that you come up with custom soap labels that will put your product on top of the chain.
Soap Labels Need To Be Ordered In Bulk
Most soap companies believe that they have to place huge label orders in order to save on costs. This in fact is true in the sense that label printing companies charge less for big label orders since the cost of production goes down. However, on the other hand a company ends up losing money in case they need to update their labels or even change the design when the time comes. They have to throw away all the extra labels that have not been used.
Thanks to digital label printing, companies now have a choice to print the exact amount of labels they need and they can always ask for more when the need arises. Digital label printing is very cost effective in that it saves a company a lot of money at the end of the day. The other advantage of digital label printing is that a company can change label designs as frequent as they want which means they can come up with customized promotional labels during certain times in a year.
Custom Soap Labels Are An Afterthought
This a common mistake that most producers make where they put a lot of emphasis on creating the actual product but they put very little thought when it comes to labels and packaging. As a business owner, you need to realize that labels are the face of a brand and how good or bad consumers perceive your product is directly influenced by the quality of your label designs. Soap companies need to set aside a budget for labels and they need to ensure that they hire professional graphic designers to come up with unique and attractive label designs.
The choice of label design should be dealt with as early as possible to allow a company to conduct more research on market trends and have ample time to make changes before a product is launched to the market.
All Label Materials Are The Same
When it comes to choosing label materials, a lot of companies have the misconception of “one fits all”. There are a variety of label materials that one can choose from. Soap products need materials that are waterproof and they need to use adhesives that cannot be affected by moisture. Materials like gloss paper are a perfect choice considering they not only have an aesthetic appeal but they also last longer.
If you are new to the soap production business or simply looking to upgrade your soap labels, ensure that you consult a label printing company that has been in business for years to help you come up with unique soap labels. At Cut Sheet Labels, we are more than willing to help you design and print quality soap labels that will help your business grow.
